BEAUTY EXPO
PRESENTS:

FAIR GROUNDS PVA LETNANY - PRAGUE 9
23 - 24 April 2010

Organizer: BEAUTY EXPO s.r.o.

P R E S S    R E L E A S E

Neither new spaces nor choosing to hold the event in April  took the appeal away or had any effect on the unending rows of visitors waiting for “their“ trade fair and the programme at WORLD OF BEAUTY & SPA 2010 SPRING

Trends in the field of cosmetics, beautification, face and body shaping
And there was many a reason to pay us a visit: more than 260 exhibitors representing around 350 brands, the majority of which ran a permanent display programme on the stands uncovering an impressive range of news in all cosmetic areas: new skincare methods, new methods in nail design, nail decoration, foot-care, hair thickening and extensions, tattoos, permanent make-up and tanning, face and body forming using devices, face filling and plastic surgery. Hot news in the field of make-up, hair-styling and fashion emerging from the hands of local and international masters of famous names could be seen throughout the day on the main stage.

Soul and body in harmony
Even more emphasis at this modern trade fair asserted beauty as harmony of body and soul. Inspiration could be found in the showing of several types of massages, aromatherapy, offers of wellness stays in hotels and spas as well as further ways to relax and support both our physical and spiritual sense of well being.

Re-qualifying, further education
The offer was designed, above all, for those interested in acquiring contacts to gain further education or adepts looking for a change of workplace. Among presentations included study and requalification courses for a wide range of services in the sphere of body care and beautification such as cosmetics, face make-up, hairdressing, nail art, podology. The offer of the most prominent schools providing training in special types of massages is ever more interesting (including samples during the course of the trade fair) and training schools for further natural methods of healthcare such as alternative medicine, acupressure, Chinese medicine, homeopathy, iris diagnostics, sacral therapy etc.

Competitions
The competitions did not fail to please its supporters: the CREATIVE IMAGE TEAM under the leadership of Pavel Bauer (topic: Urban Geisha) and FOTOMAKEUP under the leadership of Štěpánka Podroužková (topic London Dandy) filled the spaces in front of the stage right up to the last available inch, the competition models were truly delightful and imaginative, face make-up artists and stylists carefully carried out right up to the smallest detail.  Other competitions also allured their hard-core and enthusiastic fan base: the championship for the Czech Republic and International championship in nail art, manicuring championship, the beautiful hands and feet competition on the topic of Wild West under the leadership of Patricie Herrer, the preliminary year for hairdresser contest INSPIRATION 2010 kicked off where the jury of this competition,  Blanka Hašková, Jan Hlaváček and Martin Loužecký presented their perfect hair-styling creations.

A further attractive high point in the programme was the performance of Pavel Bauer and his guests: in conjunction with Gabriela Revellese (hair), the well-known make-up artist introduced summer trends by Estée Lauder which was followed by a fashion show from one of the best schools- VOS fashion design.  Brands, Karaja/Tana and Artdeco also introduced their spring-summer trends while the attractive fashion show of Marie Zelena, ”Evening inspirations”  held on Friday afternoon was also worth a look just as was the fashion show from the portal Czech models and the hair show, Hair City a Mod´s hair. The hair dressing show from companies BES and Z on concept also earned themselves a hearty applause.

In two halls an uninterrupted programme was held dedicated in particular to healthy style, different types of massage techniques aromatherapy and a range of other relaxation methods.  In the area of Podology, the Czech Pediatric Society put together a specialist seminar in the same way as Patty did for nail designers. Training organised by the Dexter Academy was an experience not to be missed just as were seminars held by the Association of Czech Aromatherapists, interpretations by Hana Tomášková on sacral therapy, lectures by Dr Rutt on discussing the effects of UV rays on the skin and a range of beneficial lectures on the topic of healthy living and anti-ageing methods. The Union of Cosmeticians, the Czech Association of Wellness, the Association of Regeneration Specialists, the Association of Czech Aromatherapists, Dexter Academy also contributed to the programme while the next competition round of products was also launched in cooperation with the PROKOS Alliance among others.

For further informations:
www.beautyexpo.eu

Press contact:
Dipl. Ing. Lenka Konecna
BEAUTY EXPO s.r.o.
Tel.: 00 420 257 941 691
Fax: 00 420 257 941 702
GSM: 00 420 602 354 615